Alfredo Häberli Design Development

Pleiten, Pech und Pannen

November 1st 2020

Süddeutsche Zeitung GmbH, Germany

Volvo was looking for new Ideas for Merchandising-Products. I proposed a Construction Kit for a Soapbox. I was inspired by a Photo of Pelle Petterson in a Soapbox that his Father had built in 1943. Pelle Petterson was the Designer of the legendary Volvo Pl 800, also called Snow Whites Coffin, and so I named the Project «Pelle». Of course we have paid great Attention to Safety and ease of Assembly. The Kit was intended for 8 to 16 year Olds and as the Test Drives showed, not only the Children were enthusiastic about it. «Pelle» fitted in all Volvo Car Models. Unfortunately, the Project turned out to be four Times more expensive than planned and never went into Serial Production. I still mourn for «Pelle», because our Son was just the right Age for it back then

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Der bescheidene Humanist

October 19th 2020

BauNetz, Germany

More than almost any other Swiss designer, Alfredo Häberli has shaped the international design scene for over 30 years. His professional career took off right after graduating from the School of Design in Zurich - that was in 1991. In the early years of the new century, Häberli's career reached its first highlights with the glass collection Essence (2001) for Iittala and the Segesta (2002) and Selinunte (2004) chairs for Alias – to name but a few successful products of that time.

Die Küche von morgen: Mehr als eine Hightech-Zentrale

October 16th 2020

Hauseigentümerverband Schweiz, Switzerland

What began almost a hundred years ago with the first functional built-in kitchen on around ten square metres is now a high-tech centre. More and more often, the kitchen of the future will support us in planning, organising and cooking. «Internet of Things» is the magic word.

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Leica World

August 8th 2020

LFI Photographie GmbH, Germany

At Leica, technology and design are intrinsically connected – so it is unsurprising that many designers have a penchant for Leica cameras. Among them is Alfredo Häberli, who used his Leica to document classic cars from a connoisseur’s point of view.

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