Alfredo Häberli Design Development

In Conversation with Alfredo Häberli

January 19th 2020

Kvadrat, Denmark

This film was made in relation to the launch of a new fabric collection. The according fabric designs can be found by following this link.

«When I’m working on a new fabrics collection, there are two possible starting points for me: either the technology is given, or it isn’t. Sometimes, the manufacturer is already known but often, he isn’t. Irrespective of this, I delve into images of a possible interior architecture or of a product. Is it upholstered and to which degree? Is it organic or geometrical? Do any other materials play a role? Would they be used at a later point in time? What are my feelings with regard to this? What is my vision? Initially, it is a very varied interaction, a phase of exclusion, because I consider as many pictures, sources of inspiration, and intuitive ideas as possible. It is, however, important to not judge and to not evaluate or condemn. I then begin to collect, to choose and to comptemplate, by interpreting and comparing. Similarities and parallels will thus become clear and an idea will emerge, a colourway.»

La mia ricetta? Tanta ricerca e fantasia

January 12th 2020

Quotidiano Nazionale, Italy

Alfredo Häberli, swiss designer: «I think of timeless objects inspired by great italian designers».

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Grusse von

January 6th 2020

CH Media, Switzerland

Herzliche Grüsse aus dem Seefeld (sea-field) nach Urdorf (ur-village).

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Beim Design steht der Wandel noch aus

December 1st 2019

Tamedia, Switzerland

The turn from the conventional combustion engine to electromobility offers car designers more freedom, they say. Designer Alfredo Häberli compared the new Ford Mustang Mach-E with Tesla Model Y and Jaguar I-Pace for the SonntagsZeitung. (Original article in German.)

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